UCF Introduces Producing Concentration in Themed Experience M.S. Program

The University of Central Florida is proud to announce a transformative addition to our Themed Experience Master of Science degree program. Starting in Fall 2025, students will have the option to specialize in one of two distinct concentrations: Themed Experience Design or Themed Experience Producing. This expansion reflects our commitment to meeting the evolving needs of the themed entertainment industry while preparing the next generation of creative leaders and project innovators.

Themed Experience Design Concentration
Continuing the legacy of our existing curriculum, the design concentration offers courses in design, creating narrative environments and world building for themed experiences. Students will cultivate the skills needed to thrive in the industry as designers, production artists, art directors, and writers, crafting the stories and environments that define world-class themed experiences.

Themed Experience Producing Concentration
The producing concentration introduces a trio of cutting-edge courses tailored to aspiring producers and project managers:

• Topics in Themed Experience Producing

• Creative Production for Themed Experiences and Attractions

• Themed Entertainment Budgeting and Project Management

This specialized track equips students with the tools to bridge the gap between creative vision and operational execution, ensuring seamless collaboration with designers, engineers, builders, and other specialists. Graduates will emerge as the vital leaders who bring ambitious projects from concept to completion.

Addressing Industry Demand
As the global demand for immersive attractions and experiences continues to grow, the industry faces a critical need for skilled producers and project managers. UCF’s new Producing Concentration directly responds to this demand, offering unparalleled preparation for roles at the intersection of creativity and logistics.

Why UCF? Location, Industry Connections, and Opportunity
Situated in Orlando — the epicenter of the themed entertainment world — UCF offers unmatched access to industry giants such as Universal Creative, Walt Disney Imagineering, Falcon’s Beyond, Nassal, THG, EXP, TAIT and more. Our students benefit from close partnerships with these leaders, gaining internship and career opportunities that are second to none.

With the launch of this new concentration, UCF reaffirms its position as a global leader in themed experience education. Whether you aspire to design the next iconic attraction or produce it, this program offers the education, connections, and real-world experience to turn your ambitions into reality.

The new concentration is anticipated to start in Fall 2025, pending state-level approval. Prospective students should apply to the M.S. themed experience degree and declare the concentration once it has been approved in the 2025 catalog.